Case Study: How Azure Heights Improved AI Visibility by 40% in 30 Days
Estimated read: 6 min read
Project: Azure Heights, Pune · Timeline: Jan 1 – Feb 1, 2026
Result: 18% → 58% visibility score (+40 percentage points). Lead impact: 12 leads/month → 43 leads/month (+258%).
Background: The Starting Point
Azure Heights is a residential project in Hinjewadi, Pune (2BHK and 3BHK, ₹65L–₹1.2 Cr). Despite quality, they had 12 leads/month, ₹66,667 cost per lead, and 0.5 units sold/month. When they tested ChatGPT and Gemini, Azure Heights was missing from “best 3BHK in Hinjewadi under 1 crore” and similar queries. Competitors had 67% and 52% visibility; Azure Heights had 18%. The builder realized they were losing buyers because AI never recommended them.
The 30-Day Transformation
Week 1: Foundation & data optimization
Audit showed competitor sites had specific facts (unit sizes, prices, RERA); Azure had vague “luxury apartments with world-class amenities.” They rewrote the project description with 2BHK/3BHK sizes, Phase 2 Hinjewadi, price range, location (distance from Infosys, Rajiv Gandhi Infotech Park), amenities, possession, RERA. Added JSON-LD schema markup. Created 30 comprehensive FAQs (price, unit types, location, possession, RERA, good for IT professionals, amenities). Week 1 result: 18% → 33% (+15 pp).
Week 2: Content creation
Blog 1: “Complete Guide to Hinjewadi Real Estate 2026” (2,100 words) — overview, trends, locations, budget segments, top projects including Azure Heights. Blog 2: “Azure Heights vs Silverstone Heights: Honest Comparison” — feature comparison, pros/cons, which buyer for which project. Week 2 result: 33% → 41% (+8 pp).
Week 3: Citation building
Complete profiles on 6 property portals (99acres, MagicBricks, Housing.com, NoBroker, CommonFloor, Makaan) with 15+ photos, floor plans, full descriptions. Press release to Times of India, Hindustan Times, Pune Mirror, Sakal Times (featured in ToI). Google Business Profile with 20 photos; encouraged 8 reviews in 5 days. Authentic Reddit (r/pune) and Quora answers mentioning Hinjewadi and Azure Heights. Week 3 result: 41% → 52% (+11 pp).
Week 4: Optimization & amplification
Page speed 4.2s → 1.8s, mobile fixes, internal linking, sitemap, Search Console, fixed broken links. Two videos: virtual tour (2:30) and builder interview (3:00), published on YouTube with AI-friendly titles and descriptions. Week 4 result: 52% → 58% (+6 pp).
Final Results
Visibility: ChatGPT 15%→55%, Gemini 22%→68%, Perplexity 18%→52%; overall 18%→58%. Leads: 12→43/month; AI-source leads 0→18; quality 60%→85%; cost per lead ₹66,667→₹18,605. Site visits booked 3→14/month. Month 2: 2 units sold (₹1.4 Cr revenue); marketing spend ~₹8.5L; builder quoted 16.5x ROI from optimization.
What Worked Best (80/20)
- 30 comprehensive FAQs (+15% visibility)
- Complete property portal profiles (+11%)
- Data optimization with specific facts (+12%)
- Press release in Times of India (+8%)
- Comparison blog post (+6%)
What didn’t work: generic blog posts, paid social (no AI visibility impact), low-quality directories, keyword stuffing.
Key Takeaways
- AI visibility is systematic: optimize data, create content, build citations.
- Quality over quantity — 2 great posts beat 20 mediocre ones.
- 30–60 days for significant improvement is realistic.
- High-authority citations matter most (e.g. Times of India > 100 directories).
- Specificity wins; improvements compound over time; ROI is measurable.
Ready to start? Check your current visibility, download the 30-day checklist, or request a custom strategy.